Smartphone sales results in the world. Xiaomi is selling at an incredible pace

  • 22.01.2022

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As most of you know, the Chinese smartphone market has been the largest in the world for quite some time now. Many of the companies operating in China boast great achievements over the past couple of years.

A striking example of these are Xiaomi and Huawei. Both of these brands are booming: Huawei has sold a total of 108 million smartphones over the past year, while Xiaomi has reached 70 million units, which is no doubt impressive given that the company was founded in 2010 and is relatively young in the market. smartphones.


IDC has published an interesting chart that shows the growth in sales of companies operating in China from 2011 to 2015. The list consists of four Chinese companies, as well as Apple. The chart shows that since 2011, Apple, Xiaomi and Huawei have gained rapid growth rates and have significantly outperformed their rivals. Especially striking is the graph of Xiaomi, which managed to raise its level from zero to the absolute leader among smartphone manufacturers in China. According to IDC, Xiaomi devices account for 15% of the Chinese market, and this is without a doubt the first place in the ranking of Chinese manufacturers. It is followed by the equally well-known brand Huawei - 14.5%, and of course Apple - 13.4% of the market.


Analyzing specifically in 2015, it is worth noting that Xiaomi increased their performance by 23.2%, while their main competitors Huawei and Apple managed to increase the mark by 53% and 56%, respectively. In terms of pricing, the price of Huawei devices increased by 20.9%, while Xiaomi devices fell slightly (-7.6%). It is difficult to predict future trends in the development of these and other Chinese brands.

According to IDC, 2016 is likely to become a crisis year for the Chinese smartphone market. In addition, IDC argues that most companies are already selling their products online, which will inevitably lead to a change in the specifics of the market.

*Translated article from Gizmochina

According to the latest market research conducted by TrendForce's research arm AVANTI, Xiaomi has become the most used smartphone brand among Chinese consumers. Xiaomi, on the other hand, has already managed to rise noticeably, and according to the latest data, it has bypassed such a large giant as, and is currently in first place in the Chinese market. TrendForce believes that Xiaomi is no longer strongly affected by the sales of smartphones such as Lenovo and ZTE, which produce similar products in the price category.

The Xiaomi brand is probably the best-known brand for its "low cost and high performance" and, as noted by many respondents, its reputation. According to AVANTI research, more than 60% of surveyed consumers showed interest in buying Xiaomi Red Mi Note 2 due to its high price/performance ratio, as well as its availability in the economy class smartphone segment. Of the respondents surveyed, the majority of those who are interested in the device because of its low price (39 years or younger). The male half of China is most interested in the Internet connection and they tend to show more interest in the Xiaomi brand because of this than their female counterparts.

Smartphones have also managed to win over to their side users of various smartphones from other brands. Compared to Apple, which enjoys high customer loyalty to its brand, many of the Android smartphone companies have suffered from the rising popularity of the Xiaomi brand. A strong desire to switch to the Xiaomi Red Mi Note 2 smartphone was expressed by users among Samsung and ZTE, and moderately among users, Lenovo and Huawei.

According to data compiled by AVANTI, one-third of Chinese respondents believe that the Chinese company Xiaomi, currently ranked third in the category of "most used smartphone brand" in the world, will soon take the lead and overtake such giants as Apple and Samsung in this field.

Chinese smartphone manufacturers have recently ceased to be associated with counterfeit devices from other companies and are increasingly a threat to popular brands such as Samsung and Apple.

This is not surprising, since their mid-shelf phones are often much better value for money than the competition. This was reflected in the sales results, according to which Xiaomi, Huawei And Meizu show a steady increase in performance.

The first of these manufacturers has admittedly failed to meet the targets set at the beginning of this year, but there is no point in complaining about the current situation. Xiaomi previously assumed that it would ship 80 million smartphones in 2015. For comparison, in 2013, the Chinese sold 18.7 million smartphones, and a year later, the number of their sales has already reached 61.1 million. Taking this into account, the company's management decided that the result of 80 - 100 million sales per year is quite possible.

Reality turned out to be different, and this moment it is known that Xiaomi has sold a total of 73 million devices, and this is a very good result. Analysts suggest that they are much lower than the announced results, because for a long time its share has been constantly falling due to market saturation. In addition, it is quite important to take into account Chinese competition here, where other companies are constantly stepping on the heels of Xiaomi. Nevertheless, Xiaomi boasts the 4th or 5th place among smartphone manufacturers in the world.

It should be noted that recently Xiaomi was defeated in the domestic market by a competitor Huawei. But this is not due to the poor track record of the first, but to the very good results of the other. As it turned out, Huawei during the outgoing year managed to sell a total of more than 100 million smartphones. Thanks to this, the manufacturer climbed to the first place in China with the results achieved ranked third in the world market. Ahead, as usual, were Samsung and Apple.

It is worth noting that Huawei products are more affordable outside of China, as in many countries around the world, since the company is the official distributor of its products. In the case of Xiaomi, the situation is a little different, as the company is also slowly trying to expand into new markets. It is also worth noting that next year, Huawei plans to expand the Honor brand in the US and launch the Mate 8 in most countries.

The last of the Chinese brands that performed very well is Meizu. True, the manufacturer cannot compete with the aforementioned companies, but the steady increase in its productivity suggests that in the future the gap between competitors will steadily decrease. According to official figures, Meizu sold more than 20 million phones last year, up 350% from the previous year. Even in 2014, the Chinese could boast a sales record of 4.4 million units. While these are very optimistic results, the company is trying to be realistic about the future and says its main goal for next year is to sell 25 million smartphones. However, one should be careful in estimates, which is associated with the ever-growing market, which has become more saturated.

In a few months, we will summarize the results of smartphone sales for 2017, and looking at the figures for the third quarter, we are sure of one thing - Xiaomi shows the highest growth rates.

The only question is, how long will Xiaomi be able to maintain this pace?

Already in 2 months the end of 2017 and one of the phenomena for which we will remember these twelve months will, of course, be the incredible growth in the popularity of the Chinese company Xiaomi. A few months ago, few people heard about this manufacturer, and today it is one of those companies that appears in any topic about smartphones, discussions regarding devices from almost any segment - from the cheapest ones like Xiaomi 4A. And if we look at the results of smartphone sales for the third quarter of 2017, then everything falls into place.

The sales report was prepared by the analytical company IDC and its main data, you will see on the right. As you can see, Samsung still has the largest market share, followed by Apple and Huawei.

And what interests us most is the number of devices sold per year by individual manufacturers, i.e. compared to the third quarter of 2016. Here again, Samsung (+9.5%) and Huawei (+16.1%) can boast of a good result, while the result of Xiaomi is simply cosmic numbers - 102.2%! From July to the end of September, the company shipped 27.6 million units to stores, and if it maintains this amazing year-over-year growth rate, the company will sell the most smartphones in the world next year. More smartphones than Huawei or Apple!

That's right, the only question is whether Xiaomi will be able to maintain such a pace of development? This is not an easy task, but certainly not impossible, and we will be watching. One thing is clear - the company cannot rest on its laurels and must constantly release successful devices, like Xiaomi Redmi Note 4.